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Creative Lancashire have commissioned Lancaster Universitys Work Foundation to map the creative economy across the Lancashire LEP area. The study provides an up-to-date picture of the areas creative economy to inform strategic priorities and to identify opportunities to develop growth and resilience in the creative economy. The study builds a quantitative picture of the creative economy in Lancashire. It distinguishes between creative industries as activity in sectors such as advertising design film computing etc. from the creative economy which also includes those in creative occupations across all sectors. This report is part-financed by the European Union through the European Social Fund ESF in England. The Creative Economy in Lancashire CREATIVE I NDUSTRIES CREATIVEOCCUPATIONS Support jobs in the Creative Industries Lancashire 11000 UK 775600 Creative jobs outside of the Creative Industries Lancashire 14100 UK 926700 Creative jobs in Creative Industries Lancashire 11400 UK 823500 Employment in the creative economy Lancashire 36500 5.7 UK 2525700 8.6 Source DCMS 2014 Creative Industries Economic Estimates January 2014 12 Current Strategic Opportunities The case for investment in the sector is clear. Nationally growing faster than any other sector and faster than the overall economy the Creative and Digital sector is now estimated to be worth 77 billion to the UK economy and continues to demonstrate steady year on year growth. To establish the size scale and growth trajectory of the sector in Lancashire we commissioned a Creative and Digital mapping report with The Work Foundation. The report provides a robust evidence base and reliable statistics about the creative economy in Lancashire. Defining the sector The Creative Economy definition is that used by DCMS built from standard industrial and occupational classifications used by the Office of National Statistics ONS and structured in terms of Creative Economy The contribution of those employed in Creative Industries plus those that are employed in creative occupations outside of the creative industries. This includes for example those working in occupations such as public relations professionals and architects across all industrial activities. IT software and computer services was the largest Creative Economy group in the UK with employment of 791 thousand in 2012 31 of employment in the Creative Economy. Employment within the Creative Economy grew by 143 thousand 6.0 between 2011 and 2012 a higher rate than for the UK Economy as a whole 0.7. The National Picture The Creative Economy in the UK Employs 2.8M people 1 in 11 jobs in 2014 Grew by just under 14 since 2011 growth rate exceeds economy as a whole Driven by technological change and digitisation Fastest Growing IT software and computer services 160000 22.6 Music performing and visual arts 71000 25.8 Design related sub-sector 51000 33.6 Regionally Largest proportion if jobs in London and South East Relative growth higher outside London The UK Creative Economy - Challenges of Growth 37 employers highlighted advanced IT and software skills gaps Digital firms 72 highlighted technical skills gaps high value digital cyber analysts and technical skills Skills shortages were impacting on business delaying the introduction of new products and services. High demand for graduate labour and high graduate recruitment