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Creativity is not however just for entrepreneurs to build a strong economy and create jobs. One of its key differentiators is the crucial role that creativity and culture play in developing the appeal of our towns and cities. Its about improving the quality of life for residents and making Lancashire an attractive place to live and work. Creating stimulating spaces and experiences that attract inward investment creating vibrancy in our towns and cities for residents and visitors is a strategy being employed in other major northern cities and around the world. Manchester and Liverpool demonstrate to great effect how creativity when taken seriously can facilitate a step change in peoples perceptions of place helping to build a strong brand awareness which they translate as part of the proposition to attract inward investment. Creative festivals exhibitions conferences and events help us to communicate more effectively communally celebrate life and better understand the human condition. Culture helps cement our communities and is an important part of the health and wellbeing agenda. The Creative Economy and those who work in the sector are one of the UKs unsung success stories. Deeply rooted in our national history creative people and practitioners are inherently innovative tenacious skilled at problem solving and discover ways to bring places to life and often can achieve this in a thrifty way. The creative community and practitioners have been integral to the transformation of cities and districts across the world. Take Williamsburg in New York Mitte in Berlin and nearer to home Hackney in London and Margate as examples of once down at heel places that are now walking with swagger and becoming increasingly economically positive. Wayne Hemingway MBE MD Hemingway Design SOCIO LANCASHIRE A great place to live and work Sacrilege by Jeremy Deller at Guild Festival Wayne Hemingway Lemn Sissay Poet Pooch Parade at Vintage King William St Blackburn SoundBytes Conference Mr. Wilsons Second Liners at Vintage Ezra Furman at Cloudspotting Festival Jeanette Winterson